New Jersey has many massive & memorable business mascots, including Margate City’s Lucy the Elephant and Asbury Park’s Tillie. My personal favorite promotional character is Calico the Clown: an enormous, primary-colored clown, located at 853 Route 35 North, Middletown, NJ. Calico now stands before a Spirits Unlimited liquor store, but he once was the mascot of Food Circus Super Markets, Inc., a company that operates a bunch of Foodtown supermarkets (more info). I can see the connection between “Food Circus” and a clown, and … liquor makes folks “act like a clown” as well.
Calico has garnered the unfortunate name “the Evil Clown of Middletown”. The look on his face conjures up terms like wily, scheming, bemused, or vexed. His eyebrows are reminiscent of the Rock’s “people’s eyebrow” – but with both eyes. I don’t see “evil” when I look at Calico. I see a complex individual, often misunderstood and under-appreciated, stoic, with a healthy disdain and sense of humor about the world around him. I guess I see myself in Calico.
One “controversy” with the clown is: “what is he doing with his right hand?” Some dirty-minded folks say he is making a lewd gesture. He is — or at least he should be — holding a balloon string. The “SAVE” circle on the sign is actually a balloon:
Also, note that the original drawing of Calico features all 7 chakras:
It appears that his third eye was omitted or removed from his roadside manifestation. I also wonder why they chose to paint his finger red.
When hard-working New York entrepreneurs want to relax they head to New Jersey. Mostly they go to the Jersey Shore. Vito “Don Vito” Genovese was no exception. Vito took his hard-earned money and invested it in an estate in the northern-most shore town: Middletown Township. Within the estate, Vito created a majestic botanical garden, featuring dozens of species of trees, a massive rose garden, a koi pond, a frog pond, and terraced gardens featuring pools, waterfalls, and a volcano.
That’s right: a volcano. Not a real volcano of course, but a model of the famous Mount Vesuvius in Italy.
I’ve seen this Grimace-shaped stack of rocks a dozen or more times and never thought it was a volcano. A horribly misshapen barbecue or kiln perhaps. But now I can see it. It doesn’t really look like Mount Vesuvius, but that isn’t something I would ever say to Don Vito.
But in context of the beauty of the gardens, it’s pretty alright.
Did I mention the volcano has a side-hatch? A hidey-hole? A place to put stooges who say it doesn’t look like the real Mount Vesuvius?
It’s also worth mentioning that I discovered that the volcano was a volcano thanks to the Roadside America app, which is the best app of all, and one of a handful of reasons to own an iPhone.
Also, important to note that the volcano is located in Deep Cut Gardens, which is now owned by the County of Monmouth. Go see it.
New Jersey is simultaneously wonderful and horrible, and there doesn’t seem to be a middle ground. I’m generalizing, of course, but I’ve spent 95% of my life in the state, and struggle with the population density, high cost of living, close-mindedness, and rudeness every day. New Jersey is not 100% Sopranos & MTV’s Jersey Shore, but it is at least 50% that. Every now and then I have to take a step back and think “why do I live here?” It is then that I remember all the good people and places in New Jersey, and think “oh, that is why”.
Mahatma Gandhi said, “Be the change that you wish to see in the world.” If there was one place in New Jersey that is an example of a better New Jersey, it is Grounds for Sculpture. Located in Hamilton, NJ, Grounds for Sculpture is a sprawling, peaceful, verdant park filled with hundreds of impressively-large sculptures. Visit Grounds for Sculpture and you will feel as if you’ve been transported to a new dimension, where people aren’t rude and have an interest and respect for art.
Yes, you will see some nudity:
They have a few indoor exhibits as well:
New Jersey should be more like Grounds for Sculpture. If you’re not from New Jersey, spend a day there — it will erase many negative misconceptions you have about New Jersey.
Disclaimer: I’ve only been there during the fall when there were no crowds. I’m hoping that it isn’t like a noisy shopping mall packed with rude, pushy people during the warmer months.